Why I Do What I Do
These two words can be the downfall of any organization looking to change the way they do things. If people don't understand why you do things the way you do them, then they are not likely to do anything you ask them to do. Simon Sinek (2009) studied many businesses and wrote a book about what he noticed the successful businesses did. The most successful businesses were the ones that clearly communicated the WHY behind their business for the employees and customers. They reached people's hearts and beliefs.