When a person is leading change within their organization there are many things to consider. Why would someone even do want you are asking them to do, What are some key behaviors you want them to change, how will you execute your plan, and what do you do when emotions get high?
Before you can even begin to make a change within your organization, people need to know the WHY behind your actions. If you can get to the heart of the matter and share why you want to make these changes then people are more likely to follow you, especially if they agree with your WHY. Start With Why (Sinek, 2009) is a great book to help you develop your WHY, HOW, and WHAT for yourself or your organization. I explain my WHY in the post Why I Do What I Do for my position as a technology integration specialist. Even when I was a small business owner that was one of the first things I did. I looked internally to determine why am I doing this and I made sure to share my WHY with other people.